How FAILURE strengthens YOU for SUCCESS- JASON NJOKU- IROKOTV STORY - MADE AFRICANS

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Wednesday, 20 December 2017

How FAILURE strengthens YOU for SUCCESS- JASON NJOKU- IROKOTV STORY


It really takes a lot of belief in yourself to have ten unsuccessful ventures and keep pushing.

Jason Njoku’s story is one of an ideal entrepreneur who never gave up on his dream of becoming one. IROKO TV was his 11th venture, after ten previous unsuccessful projects, but if you asked him about his past failures today, he will probably tell you something like how previous ten ventures were not failures but a great learning experience for him.

Born on the 11th of December 1980, I Deptford, southeast London. He together with his four brothers and sisters were raised by his mom with a part-time job she had in the National Health Service. He attended school in London before he was moved to a village in where he lived for three years. He later attended college before securing a spot at the University of Manchester where he graduated in 2004 with a second class upper degree in chemistry.

Immediately after he graduated he launched Brash Magazine which ran for two years and closed in 2005. After a few more failed enterprises for the next five years which included a blog, t-shirt business and a web design company, completely broke he moved back into his mom’s home in Deptford. He then came up with the idea of launching a new distribution platform when he was living with his mom by this time aged 30.

In his own words “THE WEST HAD HULUU AND NETFLIX, AFRICA HAD NOTHING”. After studying this gap and the entire industry, he flew to Lagos with the help of his best friend Gotter-a fellow University if Manchester graduate, and started purchasing online licenses of Nollywood movies. At that time he worked from a two bedroom flat in Festac and later got a deal with YOUTUBE GERMANY to be their official channel partner for their Nollywood category.

In 2010, he launched a YouTube channel called Nollywood Love. Nollywood Love was then featured in an article in Tech Crunch, and after that the platform caught the attention of the big boys like TIGER GLOBAL (Early investors in Facebook) who were interested in expanding their reach in emerging markets. After $3 million was secured from Tiger global in 2010, the company launched a standalone video on demand movie platform which we all know as IROKOTV today on the 1st of December 2011.



He has since gone to raise an additional $22 million from other investors and used it to build an expensive film catalogue of 5000 movies, launch offices in Lagos, New York and London. He has also invested in improving the company’s technology resource, and focus the company’s attention on an android mobile App.

IROKOTV success story is really inspirational and shows us how WE continue to learn by failing until WE have enough Knowledge and WE are ready to take on success. Thank You.

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